Project Brief
Rill Live aimed to carve its niche at the crossroads of established platforms like Instagram and TikTok, with a focus on live streams. The challenge was to stand out while highlighting its core strength, aspiring to be a haven for creators by ensuring fair treatment and a nurturing environment.
The Solution
The essence of Rill Live's transformation lay in its visual identity, starting with a bold custom logo designed to grab attention. The innovative typography with subtle curved edges conveyed uniqueness and approachability. The icon, a fast-forward play button, symbolized rapid creator growth and the seamless blend of live streaming and content playback.
Outstanding Outcome
The outcome of our creative endeavors was nothing short of spectacular. Rill Live's new identity transcended the platform's expectations. The logo and icon not only visually represented its identity but also spoke to its promise of exponential growth for creators. The revamped color palette, with shades like Bold Razzmatazz, Mighty Deep Blue, and Pure White, breathed life into the brand's spirit.
Combination Mark
Responsive Logo
Fast Forward Icon
Streamicons Custom Icon Set
Icons are pivotal in Rill Live’s brand, since they adorn the website and app UI to simplify complex ideas. Streamicons is a custom icon set exclusively crafted for Rill Live, seamlessly aligning with our visual identity.
Try hovering over the icons!
Streamicons Custom Icon Set
Icons are pivotal in Rill Live’s brand, since they adorn the website and app UI to simplify complex ideas. Streamicons is a custom icon set exclusively crafted for Rill Live, seamlessly aligning with our visual identity.
Streamicons Filled Variant
The icon set was designed keeping in mind the app’s dark and light modes. To adapt to the change, Streamicons have a filled variant that make them accessible and readable in low contrast scenarios.
Hover magic works here too!
Typography
Typography for Rill Live's design language needed to add to the company's characteristics: young, brave and industry-defying. Poppins, bold and impactful, sets the tone, exuding energy and modernity in the headings. Open Sans, used for body font, ensures clear, legible communication. Together, they strike a balance, capturing attention while delivering information effectively.
Colors
The outcome of our creative endeavors was nothing short of spectacular. Rill Live's new identity transcended the platform's expectations. The logo and icon not only visually represented its identity but also spoke to its promise of exponential growth for creators. The revamped color palette, with shades like Bold Razzmatazz, Mighty Deep Blue, and Pure White, breathed life into the brand's spirit.
Social Media Strategy
I was instrumental in shaping our social media strategy. Starting with clear business goals, I aligned metrics and KPIs to measure progress effectively. This foundation enabled us to develop tailored strategies and launch targeted ad campaigns, driving us closer to our objectives. This approach showcases the power of design in achieving overarching business goals.
Brand Applications
From coffee cups to T-shirts, Rill's visual identity finds innovative expressions across a range of merchandise. Each application is a testament to our commitment to craft a memorable, authentic, and engaging brand presence.
Social Media Posts
The innovative expression for Rill Live's brand did not stop at merchandise. I designed a social media campaign that aligned with the strategy, and oversaw extended social media post design by a team of creative designers.
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Powerful design creates ripples that last. Let's explore how we can bring your vision to life, leaving an enduring impact.
